Most important: GREAT PRODUCT. Focus on what you do best. Know who your customers are. Analyze what customers want. You need a BUSINESS Strategy.
Most important: GREAT CONTENT. Know how people reach your site. Improve the content you have now. Create content that answers questions. You need a WEBSITE Strategy.
Most Important: GREAT INTEREST. Connect with Customers. Decide how you will use social networks. Make it easy for people to reach you. You need a SOCIAL Strategy.