I help business owners build successful online stores.
Yes, you need an online store.
Yes, you need to build that online store like you do your brick & mortar store.
What does the retail tech revolution mean for you? Our market is in transition right now, and it’s moving fast. I’m here to help you ride that wave.
Why do I help retailers optimize their businesses?
I love helping store owners add value to their businesses. I do for others what I would do for myself. I love solving the mysteries and seeing real-world results from those solutions.
I see a lot of people struggling, and I know how to improve their situations. I want my friends and colleagues to take full advantage of their stores. I care about the business owners in our industry.
Why baby stores?
Natural parenting store owners do important work in their communities. Sure, we’re in business and have to make a profit, but most of us really care as well. Like you, I care that new parents have a trusted local source of information and tools for natural parenting. So, trace it back.
- Yes, I do what I do for myself because I enjoy doing this work.
- Yes, I do it for you because I’m invested in this industry.
- Ultimately, though, I do what I do for the parents who need you.
I want to help you help your customers.
Strong local stores are essential in the whole ecosystem of support for natural parenting.
Understanding how to stay competitive online is not easy as massive stores take over top search results, but we have to compete online to stay in business. We have to get found online. An online store and social presence is not optional for any successful business.
I want stores to focus where they can win against the retail King Kongs—and they CAN win when they focus on what they do better than any corporate gorilla.
I know how to find your top strengths and opportunities then give you step-by-step instructions for how to win the digital space—and let digital feed the success of your store.
How I got started
I started my own business in 1999. I was a member of the Cloth Diaper Class of 2000 and flavor of the year for a while.
Through all of the crazy, I met manufacturers, diaper services, and other business owners who wanted to use my writing to educate their customers. So, I wrote for them. I met business owners who were ready to sell their businesses, so I wrote their sales memos.
I started a writing business on the side. I wrote and optimized thousands of product pages for baby retail stores. I helped manufacturers educate their staff in marketing. I created marketing plans for businesses micro to macro.
And, I’ve been a business personal trainer for individuals and business owners who know what to do but need a firm voice telling them to do it.
Do I work with businesses outside of baby products?
I do! I know baby products best, but I’ve helped some great people who do completely different work: midwifery education, wine exports, and Christmas lights, among them. I knew nothing about any of these topics before I started, but I know plenty about them now.
I like to mix it up. If you are outside baby retail, let’s talk.
Causes I Support
Through baby industry nonprofits, I work to make business conditions better for all small parenting stores. I’ve given 10-40 hours a week, and sometimes more, over the past 10 years to Real Diaper Association (RDA) and Real Diaper Industry Association (RDIA) in particular.
Recently, I have been involved in the RDA’s Cloth Diaper Co-op Report, for which I wrote a manifesto that became “Co-op Impact on Cloth Diaper Businesses.” This started out as one of my Faithkeeper moments, which I give monthly for the RDA board of directors. It matters to me that we understand the consequences of our own actions. Commoditization our of product follows along logically from a lot of common practices in our industry, and it will hurt us all.
I have also been involved in RDIA’s CleanDiapers.org, where retailers and consumers can find tools for safe, legal, and sustainable cloth diapering.
I’m currently working with RDIA, the Handmade Toy Alliance (HTA), and the Baby Carrier Industry Alliance (BCIA) to create a guide to U.S. federal regulatory compliance for all small manufacturers of children’s products.
Ready to improve your website? I’m ready to talk to you. Call me at 800-597-0561 or write to me at lori at 3streamflow dot com.