Blogging has become a business necessity. Your business blog is an opportunity to educate and inform customers for whom blog reading has just become part of the fabric of their lives.
More than half of all internet users read blogs at least monthly. (Emarketer, August 2010, via Hubspot)
Of all of the communication channels you can and should be using to reach customers, don’t you want to spend more of your time where your customers spend more of their time?
U.S. internet users spend 3x more minutes on blogs & social networks than on email. (The Nielsen Company, November 2010, via Hubspot)
Need to Know How to Write a Blog?
OK. So, you have a business blog. Now, where do you go beyond, “Uhm, hey, welcome to my blog”? If you are just starting out, figuring out how to write a blog post and asking yourself what makes good blog writing, start with an inventory of what you know.
- Industry – What inside knowledge can you share with your customers to help them feel inside as well?
- Brand – What distinguishes your brand?
- Products – Why do you sell what you sell? Why do customers buy what they buy?
- Customers – What do they want? What do they ask you every day?
Every blog post will not be the same—at least, it had better not be. Every blog post will have its own distinct purpose.
- Sometimes you will blog to inform the potential new customer about broad choices.
- Sometimes you will blog to educate the current customer on care and use of products.
- Sometimes you will just blog to entertain, engage, or inspire your readers so you and your customers build a relationship.
You could just blog what strikes you when it strikes you, but you will probably find out too soon that your posts are getting old and tired and not really driving sales like you had hoped. Get rid of the hope-for-the-best attitude. If you know your business goals, you know WHY you blog. If you know your customers’ needs, you know WHAT to blog. Finally, assess your skills to determine HOW to blog. Do you draw cartoons, make videos, love outlines, think in lists, or tell interesting stories? If you said, “YES!” start there. Start writing for your blog with what you know and understand. You have time to build your skills and expand your range. While blogging is new, give yourself a guaranteed win.
Do You Need More Tips for Blog Writing?
I have been blogging since before I knew it had a name. I have been speaking to audiences about business blogging since 2005. You know more about your business than anyone else does, but you may not yet know how to harness that knowledge as a blog post. I can help you write a blog that will win for your business. Together we can assess your business, your customers, and your skills to create your own blogging guide.
3Stream can create a blogging guide tailored to your business.
Not yet convinced? I’ll tell you why you should be blogging for your business.