Your blog represents an opportunity to educate and engage customers. You can blog randomly and hope you reach them, or you can trace a clear path from customer needs to your BUY IT button. You and I both know which way you want to go, and I can help you make it easier for your customers to get what they want from you.
Optimize Your Blog to Get Found
Blogs build expectations. They build your expectations that you will consistently create new content, which is a very good habit for you to have, and they build customers’ expectations that you will regularly reach out to answer their questions. Customers look to active blogs for answers.
70% of mothers read parenting blogs for useful info and 50% for product recommendations.
(Baby Center 2010)
Consistently adding new content to a blog gives you as a business owner the opportunity to create short, direct answers to customers’ questions using the phrases customers use to search for those very answers.
When you post optimized content, your content is indexed and ranked by search engines. If you’ve done well, when your potential customers search the phrases you used in your content, which is a phrase you traced to their deeper need, they will land back your blog to get their answers.
The customer’s search process is simple: NEED > SEARCH > FIND.
Blog is the ideal place to use all of the longtail keywords in evergreen content that keeps bringing you traffic year after year. If you don’t know what “longtail” means or how your customers search use to find what you offer, how can you take advantage of this opportunity?
Even the process of basic, on-page blog optimization is simple, but you may need tips to make sure you are taking full advantage of the matchmaking opportunity between what you do best and who wants it most.
Optimize Your Blog to Convert
The greater opportunity to optimize your blog is deeper than basic SEO.
You can’t optimize your blog the same way every other blogger optimizes theirs. If you try, you won’t stand out. You need to focus on your USP (unique selling point) and your specific goals to be sure that you shape your blog for greatest effect rather than being dragged along behind it.
Successfully blogging for small businesses means driving customers toward the sale.
You need to understand your own customers and their buying cycle.
If you are going to be a blogging pro, you need to be PROactive rather than reactive. Long before a customer goes through the process of NEED > SEARCH > FIND, you can anticipate that need, create content that addresses the need, and make sure that content can be found. If you aren’t setting up the process, you are just accepting whatever traffic randomly arrives.
Is your business blogging randomly? It doesn’t have to be.
If you tell me about your business needs and your customers’ needs, I can audit how well your blog is meeting those needs right now. Then, I can guide your basic blog SEO as well as creating a plan for you to use your business blog more effectively.
3Stream can help you optimize your blog.
Do you already have a blog but need help writing for the web?