Of the 10 billion searches last month on Google, how many of those searches landed on your website?
13.2 billion searches are conducted every month on Google.
(Comscore, January 2014)
You are an expert in your field. You know your products better than anyone else does. You may even have filled your site with answers to frequently asked questions and articles about your products.
So, why isn’t that traffic coming to you? Maybe your content is falling flat. Maybe your content isn’t yet link worthy.
How to Increase Your Website Traffic
Of the ethical ways to increase your website traffic, and those are the only ways you should be increasing your traffic, the least expensive in the short run with the greatest ROI (return on investment) in the long run is to get found through organic search.
The average U.S. internet user views 2,750 web pages per month.
(The Nielsen Company, January 2011, via Hubspot)
In order to get found through organic search, you need to build authority for your domain and popularity for your pages.
How to Get Links to Your Website
SEO experts agree that link popularity—the number and variety of inbound links a page has—is one of the most important factors in search engine ranking.
You need links. More people whose sites are already well respected need to link to your site, sending their vote of confidence in your site content.
Search engines don’t like sneaky linky schemes, though. You need to earn those inbound links by creating link-worthy content.
How to Attract People to Your Website
If your business is online for the long-term win, you won’t gain from tricks. The true win comes from making a genuine connection with your customers. You need to do your best to understand their needs then do your best to help them understand how you will meet those needs with the products you offer.
You need well-written, accurate, compelling content. You need the kind of content that makes people say, “I love this!” If they love it enough, they will link to it one their websites and in their social posts. That is LINK LOVE, link juice. It’s a sharing of authority that passes along a small bit of influence from one page to another.
First comes link love, then comes traffic, then comes a sale in the shopping cart.
Attraction isn’t a trick; it’s a skill, and you can learn it.
You can optimize the content you already have on your website to make that valuable connection, a connection that will become a link, a link that will feed authority, authority that will bring search engine rank, and search engine rank that will bring website traffic. Start that cycle in motion by optimizing the articles and FAQs already on your website.
I have written and edited thousands and thousands of website pages. I am bilingual with a clear distinction between the printed page and the screen. I know how people read online—they skim, sadly. So, you and I can be realistic (and sad) together and optimize your existing content for the way people really get their information. I can help you polish your website so you have the attractive, link-worthy content you need to get the website traffic you want.
3Stream can optimize your website content to make it link worthy.
Do you need to add more content to your site? Learn more about writing for the web.
[custom_author=Lori Taylor]