Big strategy for small business
“People don’t buy what you do. They buy why you do it.” Emotion before rationalization. Benefits before features. Why before what. “The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” Simon Sinek gave a very popular TED […]
Your customers don’t have a clue that you are holding an event in your store, that you offered them a discount, and that you now carry their favorite product in black. You told them. It was in your status. You tweeted it twice. What? Are they not reading? No! They aren’t. They don’t care if […]