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Home Archives for engagement
Start with Why Book Review

Lori Taylor Leave a Comment

Start with Why Book Review

“People don’t buy what you do. They buy why you do it.” Emotion before rationalization. Benefits before features. Why before what. “The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” Simon Sinek gave a very popular TED […]

Filed Under: Communications Tagged With: book review, commodification, engagement, limbic system, lizard brain

Who Is Responsible for Customer Connection?

Lori Taylor Leave a Comment

Who Is Responsible for Customer Connection?

Your customers don’t have a clue that you are holding an event in your store, that you offered them a discount, and that you now carry their favorite product in black. You told them. It was in your status. You tweeted it twice. What? Are they not reading? No! They aren’t. They don’t care if […]

Filed Under: Customers Tagged With: communication, connection, engagement

What We Do

I’m a writer and a coach. I write and guide strategy for small businesses in the baby products industries, so they know how to refocus their actions and resources on the customers who most need what they offer. I can help you with planning, implementation, and reporting.

Who We Are

  • About
    • Testimonials
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  • Contact Us
  • Services
    • Low Hanging Fruit
    • Retail Helper Package
    • What to Expect

Let’s Connect

I'd love to hear about your upcoming project. Write to me at lori at 3streamflow dot com, or fill out the contact form.

Or, give me a call at 800-597-0561.

Salt Lake City, Utah, USA

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