Writing Web Content Has Its Quirks
You are a decent writer.
Why aren’t your pages attracting website traffic?
Your off-line writing skills are not necessarily transferable to your new reality of communicating online. Writing for the web is different than writing for print because reading online is different. People don’t read online. They skim. If you want your potential customers to understand what you write, write the way they read.
Scannable, concise, and objective writing styles have been shown to improve web usability 159%.
(Jakob Nielsen, 1997)
Want to Know How to Write for a Website? For YOUR Website?
Your most valuable guide to what your customers want to know is already in your hands. Like Dorothy clicking her heels to get home to Kansas, you had the power all along to reach your customers with the information they are already looking for.
- What is working right now?
- How are customers trying to find you already?
- What are those customer not finding now that you could provide?
If you don’t know where to look, I will guide you.
Once you match what customers are looking for with what you provide, you just need to keep your writing simple and your formatting scannable. You just need web content writing tips.
3Stream can help you use what you already know to get found by the people who should be your customers.
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If you specifically need help writing for a blog, I can help you.
