You have probably heard that you should be blogging for your business. You’ve noticed that your successful competitors have active blogs that are mentioned frequently by the people you want to be your customers.
If you want to compete for traffic and convert more customers, you need a blog.
Companies that blog get 55% more website visitors.
57% of businesses that blog have acquired a customer through their company blog.
Why You Should Be Blogging for Your Business
The way we do business is changing. Commerce is far more social than it was 5 years ago or 10 years ago, and it will continue to become more social. A business blog is a home base for social commerce. Your blog is where to tell your story, share your news, and educate your customers with more information than you can fit on social networking sites.
You begin the social conversation elsewhere but bring conversation and customers back home where you make your sales.
More than 1/3 of U.S. companies use blogs for marketing purposes.
(UM, October 2010, via Hubspot)
How to Blog for Business
When your future customers are looking for more information about your products and your company, they look for a blog.
Every day you interact with customers. Every day you provide information about your business. By using your company blog to share that information frequently, you create an archive of detailed posts to educate and inform your customers. It is through your frequency, quantity, and quality of posts that you draw more visitors and convert those visitors to customers.
Use your blog to build your business. Align your content with your business goals. Shape your public presence to give your customers what they need in order to become and remain your customers.
- By answering the questions real customers are searching for, you will attract more visitors through search traffic.
- By providing content that answers the questions potential customers ask you about your products, you will prepare your customers to buy.
- By explaining product care and use, you will help your customers use your products successfully.
Build a Blog That Builds Your Business
Increase your website traffic and conversions with a blog that keeps the focus on your business goals and strategies. I have been blogging for business since this was still a novel topic at BlogHer when I spoke on the first business blogging panel in 2006. I have been a business owner then a business consultant in the baby products industries since 1999. I’m a writer, and I help small businesses like yours to focus actions and resources on the customers who most need what you offer.
3Stream can help you plan a blog that builds your business.
Already blogging? Learn more about blog optimization.